Privacy Policy
Please read carefully.
LizDev, Inc., a California corporation (“LizDev”, “we”, “us” or “our”) provides a variety of data products and services which focus on digital marketing, marketing analytics, and lead generation. Most of the information that we process is not collected on this website, but rather through relationships we have with other companies such as data suppliers, data services providers, and our clients and marketing partners.
This privacy policy (“Privacy Policy”) applies to consumers (“you” or “your”) whose personal information we collect in connection with the products and services we offer. It sets forth our online and offline information practices and the rights that you may have regarding your personal information.
Personal information does not include publicly available information from government records, deidentified or aggregated consumer information, information governed by the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), California Confidentiality of Medical Information Act (“CMIA”), Fair Credit Reporting Act (“FCRA”), Gramm-Leach-Bliley Act (“GLBA”), California Financial Information Privacy Act (“FIPA”), and Driver’s Privacy Protection Act of 1994 (“DPPA”).
We may collect (and have collected in the past 12 months) several types of personal information about you, including without limitation:
We may combine information that we receive from the various sources described in this Privacy Policy, including without limitation third party sources and public sources, and use or disclose it for the purposes identified in this Privacy Policy.
Like many companies, we may collect certain personal information and aggregated non-personally identifiable information about you when you visit our website through the use of cookies and other tracking technologies. For example, we may use cookies to track how many users visit our website. You can set your browser not to accept cookies. To learn more about cookies, including how to see what cookies have been set on your device and how to manage and delete them, please visit https://www.allaboutcookies.org.
Some of our product offerings sold to our clients, contain pixels and web beacons, which are a type of code that is embedded in a website, video, email, or advertisement that sends information about your use to a server. There are various types of pixels, including image pixels (which are small graphic images) and JavaScript pixels (which contains JavaScript code). When you access a website, video, email, or advertisement that contains a pixel, the pixel may permit us or a separate entity to drop or read cookies on your browser. Pixels are used in combination with cookies to track activity by a particular browser on a particular device. We may incorporate pixels on our product offerings from separate entities that allow us or our marketing partners to track your communications, bring you advertising both on and offline, and provide you with additional functionality. In most instances, our clients and marketing partners control the collection of data from our product offering, however we may process such data to assess and improve its effectiveness.
By setting your email account to display emails as text only, you may be able to prevent the use of some pixels and web beacons, however please be aware that our emails won’t look as pretty and some functionality may be disabled.
As part of our product offerings to client, we may sell a collection of personal information which includes categories of personal interests that are grouped together based on common interests or preferences (“Leads”). Leads may be associated with a person, household, a unique online identifier, and identify a person’s likes, dislikes, class, neighborhood in which he or she resides or if he or she is a member of a certain profession. We obtain our Leads directly from third party data brokers and suppliers, and such Leads may contain your personal information. Our marketing partners and clients may use these Leads to tailor more relevant ads and offers to groups of users, or to learn more about their own customers and improve their own databases.
In addition to the specific situations discussed elsewhere in this Privacy Policy, we may sell, disclose and share your personal information with the following categories of recipients:
Our website may contain links to third party websites not owned or controlled by LizDev. This Privacy Policy does not apply to such websites or the use of any data by such websites. Should you decide to navigate to any websites or webpages external to our website, you do so entirely at your own risk. Additionally, this Privacy Policy also does not apply to the third party websites in which our product offerings are placed. We are not responsible for the actions, privacy, security, or content of such third party websites. If you are asked to provide information on one of these websites, we encourage you to carefully review their privacy policy before sharing your information.
Our website, products and services are not directed to children under 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information without parental consent, please contact us. If we become aware that we have collected or received information about a child under 18 or that a child under 18 has provided us with personal information without parental consent, we will take reasonable steps to remove and delete such information.
LizDev implements reasonable practices to protect your personal information from unauthorized access, use, disclosure, or destruction. No data transmission or electronic storage is infallible. Therefore, LizDev cannot guarantee or warrant the security of the personal information that you transmit to LizDev.
In general, we retain personal information as long as reasonably needed to achieve the purposes outlined in this Privacy Policy. There are many factors that we use to determine how long personal information is retained, such as:
In this section, we describe the rights and choices available to all consumers.
This section is intended for California, Virginia, Connecticut, Colorado and Oregon residents only (“Data Privacy Residents”). Data Privacy Residents have specific rights regarding their personal information, including the:
Right to Know About Personal Information Collected, Disclosed or Sold
Upon verification of identity, Data Privacy Residents may in some cases request that a business:
The table below sets out the categories of personal information we have collected about you, the specific purposes that we use your personal information for, and the categories of third parties to whom we may share and disclose your personal information with. For detailed information on the categories of personal information that we collect, please refer to the section entitled “Information LizDev Collects About You”, for detailed information regarding the specific purposes that we use your personal information, please refer to the section entitled “Why We Use or Disclose Your Personal Information,” and for detailed information on the categories of third parties to whom we may share and disclose your personal information, please refer to the section entitled “Sharing of Personal Information.”
Categories of Personal Information | Specific Purposes of How We Use Your Information | To Whom we May Share/Sale Personal Information With |
Identifiers | · Transactional Purposes to Provide Our Products and Services · Communication Purposes · Improvement of our Website, Products and Services · Analytical Purposes · Marketing and Promoting Purposes · Security and Fraud Prevention · Legal Purposes · Other Purposes | · Clients and Marketing Partners · Vendors · Professional Advisers · Social Networks · Public and Public Forums · Affiliates · Third Parties in Connection with a Merger, Acquisition or Other Business Transaction · Third Parties for Security and Compelled Disclosure Purposes · Third Parties that You Direct Us to Share With |
Categories of Personal Information as Described in Section 1798.80(e) of California Customer Records Act | · Transactional Purposes to Provide Our Products and Services · Communication Purposes · Improvement of our Website, Products and Services · Analytical Purposes · Marketing and Promoting Purposes · Security and Fraud Prevention · Legal Purposes · Other Purposes | · Clients and Marketing Partners · Service Providers · Vendors · Professional Advisers · Affiliates · Third Parties in Connection with a Merger, Acquisition or Other Business Transaction · Third Parties for Security and Compelled Disclosure Purposes · Third Parties that You Direct Us to Share With |
Characteristics of Protected Classifications | · Transactional Purposes to Provide Our Products and Services · Communication Purposes · Improvement of our Website, Products and Services · Analytical Purposes · Marketing and Promoting Purposes · Security and Fraud Prevention · Legal Purposes · Other Purposes | · Clients and Marketing Partners · Service Providers · Vendors · Professional Advisers · Affiliates · Third Parties in Connection with a Merger, Acquisition or Other Business Transaction · Third Parties for Security and Compelled Disclosure Purposes Third Parties that You Direct Us to Share With |
Commercial Information | · Transactional Purposes to Provide Our Products and Services · Communication Purposes · Improvement of our Website, Products and Services · Analytical Purposes · Marketing and Promoting Purposes · Security and Fraud Prevention · Legal Purposes · Other Purposes | · Clients and Marketing Partners · Service Providers · Vendors · Professional Advisers · Affiliates · Third Parties in Connection with a Merger, Acquisition or Other Business Transaction · Third Parties for Security and Compelled Disclosure Purposes · Third Parties that You Direct Us to Share With |
Internet or Other Electronic Network Activity Information | · Transactional Purposes to Provide Our Products and Services · Communication Purposes · Improvement of our Website, Products and Services · Analytical Purposes · Marketing and Promoting Purposes · Security and Fraud Prevention · Legal Purposes · Other Purposes | · Clients and Marketing Partners · Service Providers · Vendors · Professional Advisers · Affiliates · Third Parties in Connection with a Merger, Acquisition or Other Business Transaction · Third Parties for Security and Compelled Disclosure Purposes · Third Parties that You Direct Us to Share With |
Geolocation Data | · Transactional Purposes to Provide Our Products and Services · Communication Purposes · Improvement of our Website, Products and Services · Analytical Purposes · Marketing and Promoting Purposes · Security and Fraud Prevention · Legal Purposes · Other Purposes | · Clients and Marketing Partners · Service Providers · Vendors · Professional Advisers · Affiliates · Third Parties in Connection with a Merger, Acquisition or Other Business Transaction · Third Parties for Security and Compelled Disclosure Purposes · Third Parties that You Direct Us to Share With |
Audio or Similar Information | · Transactional Purposes to Provide Our Products and Services · Communication Purposes · Improvement of our Website, Products and Services · Analytical Purposes · Marketing and Promoting Purposes · Security and Fraud Prevention · Legal Purposes · Other Purposes | · Clients and Marketing Partners · Service Providers · Vendors · Professional Advisers · Affiliates · Third Parties in Connection with a Merger, Acquisition or Other Business Transaction · Third Parties for Security and Compelled Disclosure Purposes · Third Parties that You Direct Us to Share With |
Professional or Employment-Related Information | · Transactional Purposes to Provide Our Products and Services · Communication Purposes · Improvement of our Website, Products and Services · Analytical Purposes · Marketing and Promoting Purposes · Security and Fraud Prevention · Legal Purposes · Other Purposes | · Clients and Marketing Partners · Service Providers · Vendors · Professional Advisers · Affiliates · Third Parties in Connection with a Merger, Acquisition or Other Business Transaction · Third Parties for Security and Compelled Disclosure Purposes · Third Parties that You Direct Us to Share With |
Education Information | · Transactional Purposes to Provide Our Products and Services · Communication Purposes · Improvement of our Website, Products and Services · Analytical Purposes · Marketing and Promoting Purposes · Security and Fraud Prevention · Legal Purposes · Other Purposes | · Clients and Marketing Partners · Service Providers · Vendors · Professional Advisers · Affiliates · Third Parties in Connection with a Merger, Acquisition or Other Business Transaction · Third Parties for Security and Compelled Disclosure Purposes · Third Parties that You Direct Us to Share With |
Inferences Drawn About Your Preferences | · Transactional Purposes to Provide Our Products and Services · Communication Purposes · Improvement of our Website, Products and Services · Analytical Purposes · Marketing and Promoting Purposes · Security and Fraud Prevention · Legal Purposes · Other Purposes | · Clients and Marketing Partners · Service Providers · Vendors · Professional Advisers · Affiliates · Third Parties in Connection with a Merger, Acquisition or Other Business Transaction · Third Parties for Security and Compelled Disclosure Purposes · Third Parties that You Direct Us to Share With |
Other Information | · Transactional Purposes to Provide Our Products and Services · Communication Purposes · Improvement of our Website, Products and Services · Analytical Purposes · Marketing and Promoting Purposes · Security and Fraud Prevention · Legal Purposes · Other Purposes | · Clients and Marketing Partners · Service Providers · Vendors · Professional Advisers · Social Networks · Public and Public Forums · Affiliates · Third Parties in Connection with a Merger, Acquisition or Other Business Transaction · Third Parties for Security and Compelled Disclosure Purposes · Third Parties that You Direct Us to Share With |
Right to Request Deletion of Personal Information
Upon verification of your identity, you may in some cases request that we delete personal information about you that we collected from you and retained, subject to certain exceptions. Please note that a record of your deletion request may be kept pursuant to our legal obligations.
Right to Correct Inaccurate Personal Information
You have the right to request that we correct any inaccurate information that we have about you.
Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Right
Data Privacy Residents have a right not to receive discriminatory treatment by businesses for the exercise of their privacy rights conferred under their respective state’s data privacy laws.
Right to Opt-Out of the Sale/Sharing of Personal Information
We sell Leads to our clients and share Leads with our marketing partners or other third parties as described in this Privacy Policy. Additionally, we may also offer other products and services to our clients that may contain personal information of consumers or share personal information of consumers with third parties for cross-contextual advertising purposes. You may have the right to direct us not to sell or share your personal information for cross-contextual advertising purposes.
Rights Related to Automated Decision-Making and Profiling
You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects. Our website does not contain technology that processes personal information and uses computation to execute a decision, replace human decision making, or substantially facilitate human decision making, to evaluate certain personal aspects relating to a natural person and to analyze a natural person’s performance at work, economic situation, health, personal preference, interests, reliability, behavior, location or movements. However, we may purchase, analyze, process and sell Leads, which may contain such profiling information.
Exercising Your Rights
Data Privacy Residents may exercise the rights described above by submitting a verifiable consumer request by clicking on the “Your Privacy Choices” link which can also be found in the footer of our website and indicate your preference. You can also contact us by following the directions set forth in the section entitled “CONTACT US” below.
You are permitted to designate an authorized agent to submit a request to exercise any of the above referenced rights on your behalf. The authorized agent may be a natural person or a business entity registered with the Secretary of State of the state that you reside in, and you have authorized to act on your behalf. All requests from an authorized agent must be accompanied by a signed written statement from you which includes your clear authorization and permission for such agent to submit the request under your behalf or power of attorney that complies with applicable law. We may also follow up with you to verify your identity before processing the authorized agent’s request.
If you are a California resident, you may opt out of the selling and sharing of your personal information by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (“GPC”) (on the browsers and/or browser extensions that support such a signal). To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use. In certain cases, we may not be able to verify your identity with a GPC signal alone and you may need to contact us directly with your request to opt out and provide us with additional identifying information about you to verify your identity in order to process your opt out request.
Verifying Your Identity If You Submit Data Requests
If you choose to contact us directly via the designated methods described above to exercise your rights relating to your personal information, you will need to:
You acknowledge that we may not be obligated to process your requests if we cannot verify that the person making the request is the person about whom we collected information of, or is someone authorized to act on such person’s behalf.
Any personal information we collect from you in order to verify your identity in connection with your request will be used solely for the purposes of verification.
Direct Marketing and Do Not Track Signals
Under California’s “Shine the Light” law, California residents may request and obtain a notice once a year about the personal information we shared with other businesses for their own direct marketing purposes. Such a notice will include a list of the categories of personal information that were shared (if any) and the names and addresses of all third parties with which the personal information was shared (if any). The notice will cover the preceding calendar year. To obtain such a notice, please contact us as described below. In addition, under this law you are entitled to be advised how we handle “Do Not Track” browser signals. We do not personally track users of our website over time and across third party websites to provide targeted advertising and therefore do not respond to Do Not Track (DNT) signals.
Nevada law (SB 220) requires website operators to provide a way for Nevada consumers to opt-out of the sale of certain information that the website operator may collect about them. If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to third parties who intend to license or sell that personal information. You can exercise this right by clicking on “Your Privacy Choices” link which can also be found in the footer of our website and indicate your preference, or contacting us by email. If you have any questions, please contact us as set forth in the section entitled “CONTACT US” below.
California
We may be deemed a “data broker” under California law. In fiscal year 2023, we received no requests to delete personal information, no requests to know or access what personal information we were collecting, no requests to what information we sold or shared and to whom, no requests to opt out of the sale or sharing of personal information.
Texas
The entity maintaining this website is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Te OS). Information about data broker registrants is available on the Texas SOS website.
We may limit the availability of our website to any person or geographic area at any time. If you access our website from outside the United States, you do so at your own risk.
IF YOU ARE A USER ACCESSING OUR WEBSITE FROM ANY OTHER COUNTRY WITH LAWS OR REGULATIONS GOVERNING PERSONAL INFORMATION COLLECTION, USE AND DISCLOSURE THAT DIFFER FROM THE LAWS OF THE UNITED STATES, PLEASE BE ADVISED THAT THROUGH YOUR CONTINUED USE OF OUR WEBSITE, YOU ARE TRANSMITTING YOUR PERSONAL INFORMATION TO THE UNITED STATES AND YOU CONSENT TO THAT TRANSMISSION. ADDITIONALLY, YOU UNDERSTAND THAT YOUR PERSONAL INFORMATION MAY BE TRANSMITTED TO AND PROCESSED IN COUNTRIES (INCLUDING THE UNITED STATES) WHERE LAWS REGARDING PROCESSING PERSONAL INFORMATION MAY BE LESS STRINGENT THAN IN YOUR COUNTRY.
Notice of Right to Opt-out of the Sale/Sharing of Your Personal Information
If you are a resident of California, Virginia, Connecticut, Colorado or Oregon, you may have a right to opt out of the sale and/or sharing for cross-contextual advertising purposes of your personal information that we have collected about you.
You can exercise your right to opt-out by contacting us by filling out this opt-out form or emailing us at [email protected]. You are permitted to designate an authorized agent to submit a request to exercise your opt-out right on your behalf. The authorized agent may be a natural person or a business entity registered with the Secretary of State of the state that you reside in, and you have authorized to act on your behalf. All requests from an authorized agent must be accompanied by a signed written statement from you which includes your clear authorization and permission for such agent to submit the request under your behalf or power of attorney that complies with applicable law. We may also follow up with you to verify your identity before processing the authorized agent’s request.
For more information about our privacy practices, please visit our Privacy Policy.
Last Updated: August 29, 2024